TikTok is expected to overtake Facebook next year as the most-consumed social network among U.S. Increased sports viewership has put a premium on the value of organizations with a large following and that moves WWE to the front of the line for companies looking to expand into new areas, said Zook, particularly when seeking to reach key demographics willing to spend.Īnd the platforms on which the WWE is focused increasingly attract a crowd with discretionary income to spend.Īmong those between the ages of 18 and 29, 95% say they use YouTube, according to a Pew Research Center survey on social media use by U.S. “The viral, fan-service nature of their content is how they have built so much staying power.” “It has consistently found ways to generate interest and stay ahead of the growing changes in consumer behavior,” Zook said. That photo has been viewed more than 23 million times and that number keeps rising.Ĭonstant innovations that are blended with entertainment sets WWE apart on social media platforms, said Christopher Zook, chairman and chief investment officer of CAZ Investments. The online presence of the company is so pervasive that it seeps into the social media posts from some of the world’s biggest athletes.Īfter defeating the Philadelphia Eagles in Super Bowl LVII, Kansas City Chiefs quarterback and MVP Patrick Mahomes posted a photo of himself on Twitter holding the Vince Lombardi trophy in one hand, and a WWE belt in the other. It churns out new content from television shows and premium live events all year long and its fans eat it up. Part of the reason is that, unlike the NFL, NBA and MLB, the WWE has no off season. To put those numbers in perspective, the National Basketball Association has 19.8 million subscribers, the National Football League has 10.6 million, and Major League Baseball has 4.05 million. The company’s YouTube channel topped 92 million subscribers in the fourth quarter, making it one of only 10 channels on the platform to surpass the 90 million subscriber mark, according to Paul Levesque, the company’s chief content officer and director who wrestled under the name Triple H. WWE’s presence online is already broad and it does not appear to be slowing down. WWE surpassed 20 million followers on its flagship TikTok account during its most recent quarter, the first sports league to do so, and it’s launching three international TikTok accounts after the WWE Español TikTok handle reached nearly 2 million followers in its first year, according to the company. Additionally, if the WWE fails to act swiftly against Miss Sytch, the company would be acting inconsistently, as they disassociated themselves from Hulk Hogan, virtually overnight.WWE, an organization that is already king of the ring on social media, will attempt to expand its online presence this year with the $6.5 billion sports entertainment company hinting that it may put itself up for sale. It would be difficult to imagine the WWE ignoring these hateful comments as it is entirely contrary to the image of inclusiveness the company is trying to portray heading into 2016 and beyond. Hulk Hogan, arguably the biggest star in wrestling history, had his entire history virtually erased after his private racist comments were made public, when he was unknowingly filmed for a sex tape. There has been no word from the WWE as of press time but, it would be difficult to imagine Sunny being in the WWE Hall of Fame much longer. It puts the onus on the one being offended rather than the one who committed the actual offense. It should be noted that apologizing if one has been offended is actually a non apology. What I do not apologize for is my own off-color sense of humor and outspoken ways. I do apologize if I offended anyone by my post last night.
Sytch has since issued an apology (sort of) stating, " Ok ok.
" What I think the world needs is another Holocaust, but this time for the islams of the world…the ones who REALLY should be extinguished.
Sunny caused a ruckus on Twitter with a storm of Islamophobic tweets in the wake of Friday's Paris terrorist attacks. This time it has nothing to do with Sunny moonlighting as a porn star or issues, DUIs, or drugs and alcohol altogether. NEWS: WWE Hall of Famer Tammy "Sunny" Sytch is in hot water once again.
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